The brief was to create an inclusive, energetic event that would encourage kids and families to engage with different sports. Our goal was to inspire excitement for physical activity, foster community participation, and create memorable experiences that would drive footfall to Lakeside throughout the summer.

Success objectives:

• Boost foot traffic at Lakeside during the school holidays.

• Provide a space for families to engage with a variety of sports activities.

• Ensure high participant engagement in all workshops and events.

Visitors to the event enjoyed a variety of experiences, including:

• Explore sports-themed props and take selfies in the Sports Village.

• Collect stamps from giant props in the sports ring trail, where each stamp represents a letter in the word "SPORT." A completed passport entered visitors into a prize draw.

• Book onto and participate in the following workshops:

  • Football: Master incredible football skills with expert trainers, from keepy-uppys to freestyling.

  • BMX: Hands-on BMX tricks and stunts in small-group workshops, with thrilling stunt performances.

  • Cheerleading: Learn cheerleading routines and stunts in a high-energy session.

  • Table Tennis: Test your skills with friends in a friendly and competitive environment.

  • Basketball: Tricks and techniques, culminating in ball-spinning challenges.

• Interact with Golf and Basketball Simulators to improve technique in a virtual setting.